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Found the only sunny spot again.
18:41 · someone’s scrolling
Someone near you is planning a new kitchen. Make sure it’s you.
We run the ads that put your work in front of homeowners near you, answer every enquiry in seconds, ask about budget and timing, and book the right ones in for a design visit. You carry on fitting.
No cost, no obligationUsually live in 7 days
Works withFacebookInstagramWhatsAppGoogleyour websiteyour calendar
Demo feed · your firm, your ads
Samvia your Facebook ad
New kitchen. Galley, about 4m of units. Budget £15–20k.
Here’s one we ran earlier
165 enquiries for a landscaping firm. £11.11 each.
Meta ads we ran for a North London firm from 3 April to 9 July 2026. The numbers come straight from the ad account.
From the ad account Measured
- Spent on Meta ads
- £1,832.63
- Enquiries recorded
- 165
- Per enquiry
- £11.11
What the owners told us · not measured by us
July was fully booked, and they knew they’d have less capacity in August, so they paused the ads.
Enquiries are what Meta counts: form fills and messages from the ads. Not every one is a different person or a booked job. Every firm is different, so we can’t promise you the same numbers.
Want to see it on your own firm? Put in your website and try a demo assistant built from it, in about a minute.
Back to Sam · 18:43
Sam’s enquiry lands.
Sam · 18:42
New kitchen. Galley, about 4m of units. Budget £15–20k.
Seen 18:43- Sam’s enquiry lands.
- You see it. You’re halfway through fitting a worktop.
- Driving home. Can’t reply at the wheel.
- Tea. Bath time. Two quotes to price.
- You finally reply.
- Sam’s booked a design visit with someone else.
18:42 · take two
This time, it’s answered at 18:42.
18:42
SSamEnquiry from your Facebook ad
New kitchen. Galley, about 4m of units. Budget £15–20k.
18:42Message
Demo conversation
Your assistant replies the moment an enquiry lands, by WhatsApp, text or your website. It asks what you’d ask: the kind of job, the budget and when they want it done. Anything it can’t answer, it hands to you.
Demo · how Sam’s enquiry ran
- 18:42:00Enquiry in · Facebook ad
- 18:42:04Answered
- 18:43Job: full refit
- 18:45Timing: spring · photo received
- 18:45Design visit offered
- 18:46Booked · Saturday 10:00, Balham
- Reminder set for Friday
- Sam, 18:42: New kitchen. Galley, about 4m of units. Budget £15–20k.
- Assistant, 18:42: Hi Sam, thanks for getting in touch! Is it a full refit, or new doors and worktops on the units you’ve got?
- Sam, 18:43: Full refit. It’s all from the 90s.
- Assistant, 18:43: Got it. When are you hoping to have it done? And if you can, send a photo of the room as it is now.
- Sam, 18:45: Spring, ideally.
- Sam, 18:45: a photo of the kitchen as it is now
- Assistant, 18:45: Thanks, that helps. We’d like to come round for a free design visit and measure up. Thursday at 18:00 or Saturday at 10:00?
- Sam, 18:46: Saturday’s best.
- Assistant, 18:46: Booked: design visit, Saturday 10:00 in Balham. We’ll text you a reminder the day before.
18:46 · booked
It books the visit. You just turn up.
It offers visit times that fit round the jobs already in your diary, confirms the one they pick and sends a reminder the day before. You get a message when it’s done.
Week of 5 OctoberDemo diary
Thu
Fri
Sat
A month in · demo
Your CRM, a month in.
Every enquiry lands here: where it came from, what they said, what they want to spend and where it’s up to. The assistant does the replying, the chasing and the booking. You watch it fill up, and step in when you want to.
42enquiries this month
6 secaverage first reply
13design visits booked
8quotes sent
OverviewYour firm · Month 1
Demo: a made-up firm’s month, not a forecast- New enquiries42Facebook, Instagram, Google listing, website, missed calls
- Average first reply6 secDay and night, weekends included
- Design visits booked13Straight into your diary
- Quotes sent8Follow-up running on all 8
Pipeline
New 3
LeahFacebook adUtility room
BenWebsiteLoft wardrobes
Qualified 2
MariaInstagramEn-suite
Visit booked 2
HannahGoogle listingKitchen
Quote sent 2
PriyaWebsiteFitted wardrobes
JoFacebook adWet room
Won 0
Kitchens take a while to decide. Won jobs land here.
Live
You use your CRM for as long as you’re with us. On your phone too.
Open the full demo
One system. Everything in it.
One system
It isn’t a menu of extras. Every firm gets the whole system, set up and run for them.
Enquiries in.
Strategy, photos and words, and the day-to-day running.
- Meta ads
- Google Ads
- Google Business Profile
- Website and project pages
- SEO
Sam · Facebook ad 18:42
New kitchen. Galley, about 4m of units. Budget £15–20k.
Hi Sam, thanks for getting in touch! Is it a full refit, or new doors and worktops on the units you’ve got?
18:42
Answered.
Answers on WhatsApp, text and your website, day and night. It keeps in touch until they decide.
- The assistant
- Follow-up
Booked: design visit, Saturday 10:00 in Balham. We’ll text you a reminder the day before.
18:46 · sent by your assistant
Booked.
Visits go into your diary, with reminders. Every enquiry in one place, on your laptop and your phone.
- Booking
- Your CRM
- A monthly review with Theo
- One monthly fee covers all of it. Theo gives you the price on the free audit call.
- Ad spend is separate. You pay Meta and Google directly, so you always see what goes on ads.
- Three months to start, then month to month.
- First month up front. It covers the setup. Or split it: half when you sign up, half once you’re live.
How it starts
From one call to answered enquiries.
Free audit call.
Theo looks at your area, your ads and how enquiries are handled now. You get a straight answer, and the price.
Setup.
We set up the ads, the assistant, booking and your CRM. You’re usually live within 7 days of signing up, and 14 at the most. Your first month covers it.
Usually live in 7 days
Live.
Your ads run, every enquiry gets an answer in seconds, and design visits land in your diary.
Monthly review.
Each month, Theo goes through what came in, what was booked and what changes next.
The screens in these pictures are demos.
Free tools · no sign-up
Try it on your own firm.
Each one shows you something about your own business in a minute or two.
Reply grader.Paste a reply you sent to an enquiry. See how it scores, and how the assistant would have put it.
Your assistant, in a minute.Put in your website and chat with an assistant built for your firm.
Ads near you.See which kitchen, bathroom and landscaping firms near you are running Facebook and Instagram ads right now.
Coming soonMystery enquiry.We text you a realistic enquiry sometime in the next day, and time how fast you reply.What’s one lost kitchen worth?
our guess
Our guess. You know your customers better, so change it.
our guess
Also our guess.
our guess
The job value starts from our rough figure for the type of job you pick. Put in your own.
20 enquiries a month · 6 answered too late · 1 would have gone ahead
About£10,800a monthin work that went elsewhere
£129,600 a year · 11 jobs a year
An estimate from the numbers above, not a measurement. Change any of them.
Open the full calculator
From Theo
Rise Advantage is a small London company. We started in 2026, and we build one thing for home improvement firms: a system that brings the enquiries in, answers every one in seconds and books the right ones into your diary. It’s one system, not a menu.
The audit is with me. I’ll look at your area, your ads and how enquiries are handled now, and tell you straight whether it’s worth doing. If it isn’t, I’ll say so.
TheoTheo Ellary, Director
Questions
Before you book.
One monthly fee for everything. It depends on your area and what you need, so Theo prices it on your free audit call, before you commit to anything.
No. You pay Meta and Google directly, so you see exactly what’s spent. We’ll suggest a starting budget on the audit call.
Three months to start, so the ads get a fair run. After that it’s month to month.
Your first month, when you sign up. That covers the setup, so there’s no extra charge for it. Or pay half when you sign up and half once you’re live.
Usually within 7 days of signing up, and 14 at the most.
We do: the strategy, the photos and words, and the running. You see every ad before it goes live.
Yes, it’s part of the system. We build your website and Google Business Profile around what people near you search for, and keep them up to date. SEO can take months to show results, while ads can start bringing in enquiries sooner.
No. You use it for as long as you’re with us, with every enquiry, chat and booking in it, on your laptop and your phone. It isn’t handed over if you leave.
Yes, any time. Open the chat in your CRM or on your phone and press Take over. The assistant steps back.
That’s fine. On the audit Theo looks at what’s running now, and you decide from there whether we take them over.
Yes. Kitchens, bathrooms, fitted bedrooms and landscaping come first, and we set it up the same way for other home improvement firms, like windows and doors, flooring, lofts and extensions.
Not yet. Our results so far come from a landscaping firm, so those are the numbers we show.
--:-- · your turn
Your turn.
Book your free audit.
We’ll look at where your enquiries come from now, whether ads would work in your area, and where the good ones are slipping away. On a call, at a time that suits you.